Soobe

Soobe is an e-commerce website that focus on baby and kids wear. I had a chance to manage every step of UX design process for Soobe, which was about to launch their website with as new brand. In this project I focused on made an interview, persona, user test, content tree.The research reveals that the main user persona is parents and especially mothers. I tried to design a clean yet colorful website.
What I did?
- Setting goals and objectives
- Interviews with client and users
- Determine key audiences
- Building personas
- Creating scenarios
- Creating site maps
- Market research
- High quality wireframes
- Usability testing
- Bug finding
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